Services

At iKnowtion, we deliver business value across all of our areas of expertise, leveraging a robust set of consulting and
analytic services including:
Consulting Services
  Customer Opportunity Assessment Multi Media Campaign Measurement
  Customer Development Strategy Metrics Definition and Benchmarking
  Business Case Development Marketing Experimental Design (Test & Learn)
  Online/Offline Channel Integration Marketing Process Business Transformation
  Marketing Campaign Planning    
Analytic Services
  Consumer Profiling Statistical Modeling
  Behavioral Analysis   - In-market modeling
  Segmentation   - Response modeling
  Retention Analysis   - Lift modeling
  Lifetime Value Estimation   - Attrition modeling
  Lifecycle Development   - Cross-sell modeling
  Offer optimization   - Channel propensity modeling
  Profitability Analysis   - Marketing mix modeling
  Forecasting & Scenario Simulation   - Brand affinity modeling
  Consumer Research   - Product propensity modeling
For more information, call us at 781-494-9989 or email us.
 
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