Understanding Your Customers to Achieve Greater Business Impact

Understanding Your Customers to Achieve Greater Business Impact
Strategic Marketing Webinar presented by iKnowtion and SunTrust Bank

BURLINGTON, MA – February 23, 2011 – (BUSINESS WIRE) — iKnowtion Senior Partner, Don Ryan and SunTrust Bank, SVP and Director of  Client Information, Greg Holzwarth, will conduct a complimentary strategic marketing webinar on March 16 from 12:00 – 12:45 PM (ET) where they will discuss the role of customer intelligence in developing today's customer-focused strategies.  From acquisition to engagement and long-term retention, they will provide practical tips on how to use customer insight to improve your overall marketing objectives.
 
Register today.

Friday, March 16, 2010 12:00 - 12:45 PM (ET) Add to my calendar
 
In the current slow growth economy and with corporate profits even more dependent on existing customers, there is a renewed emphasis on relationship marketing and knowing as much about customers as possible. At the same time, the advent of digital and mobile technologies is also giving customers more flexibility and greater control over how they interact with brands.  Combined, these factors argue for a new customer-focused imperative. 
 
During this webinar:
  • Learn how to build a comprehensive data repository designed to maximize your customer intelligence
  • Hear how customer intelligence can drive winning marketing strategies 
  • Discover how your organization can become more customer-focused and meet the challenges of today's marketplace
This interactive presentation will allow you to ask questions directly to the presenters so you can gain insight into how to better understand your customers for greater business impact.
 
REGISTER TODAY
 
SunTrust is one of the largest retail banks in the US with over $170 billion in assets.

About iKnowtion
iKnowtion is a marketing and analytic consulting firm that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand generation, to customer development, and resource effectiveness. iKnowtion’s industry knowledge and expertise, combined with a comprehensive and proven analytic approach, provides businesses with the marketing insights and analytical engines required to dramatically improve business results. Global leaders in automotive, financial services, retail, and consumer goods rely on iKnowtion to help increase market share, boost customer loyalty, and optimize marketing spending. Founded in 1999, the company is headquartered in Burlington, MA. For more information visit our website at www.iknowtion.com.

For more information, call us at 781-494-9989 or email us.
 
 
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