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iKnowtion Cites Leveraging the Power of Customer Information as Main Theme of “Marketing Analytics Xchange 2008”
Keynote speaker Dr. Thomas H. Davenport to provide best practices for transforming organizations into analytic competitors
BURLINGTON, Mass. – September 8, 2008 – iKnowtion, a marketing and analytics consulting firm that works with Fortune 1000 companies to improve marketing effectiveness, today announced additional details on the theme of its first annual event, “Marketing Analytics Xchange” (MAX08). The keynote address will be delivered by Dr. Thomas H. Davenport, President’s Distinguished Professor of Information Technology & Management at Babson College and the co-author of Competing on Analytics: The New Science of Winning. Dr. Davenport’s speech will kick-off the event and provide insights to executives wanting to utilize the power of analytics to gain competitive advantage.
“While the Unites States is ahead of the rest of the world in terms of how to obtain, interpret and act on information and trends revealed in customer data, there are many ways to improve this process,” said Dr. Davenport. “Many industries, especially retail and financial services, have successfully leveraged the power of customer information, but many more industries, notably hospitality, automotive, airline and pharmaceutical, will need to establish an effective system for managing customer information in order to predict trends and improve segmentation.”
In his presentation, Dr. Davenport will advocate the importance of collecting information that directly contributes to achieving organizational objectives. Years of research reveals that companies understand the importance of collecting customer information; the problem lies in leveraging the information to generate business results that have a positive impact the bottom line.
In addition to keynoting MAX08, Dr. Davenport will moderate the last panel of the day entitled “How to Become an Analytic Competitor: A View from the Top,” which will feature representatives from General Motors, Liberty Mutual and UPromise. The panel will supplement Dr. Davenport’s keynote address by providing real-life examples of the challenges organizations face in trying to position analytic decision making as a more critical discipline within their company as well as approaches that companies have used to ensure future success.
Additional topics to be covered during this panel will include:
• Tips and best practices for establishing strategic analytic initiatives;
• Proving the business value of using analytics ;
• Overcoming common challenges when implementing analytic initiatives; and
• Changing organizational structure and recruiting the right expertise to ensure organizational success and bottom line business impact.
“MAX08 will provide marketing and analytic executives, regardless of the industry they work in, with insight and advice on how to develop their organizations into more successful analytic competitors,” said William Duffy, Managing Partner of iKnowtion. “Our hope is that conference attendees will be able to benefit from the experiences and best practices of our conferences presenters and attendees and integrate those recommendations into their own company’s analytic initiatives.”
MAX08 will have limited seating and pre-registration is required so those interested in attending are advised to register as soon as possible via www.iknowtion.com/max08. Registration closes Friday, September 12.
About Thomas H. Davenport
Dr. Thomas H. Davenport is the President’s Distinguished Professor of Information Technology & Management at Babson College. His most recent book, Competing on Analytics: The New Science of Winning, was published in March of 2007 by Harvard Business Press. In 2003, Dr. Davenport was named one of the Top 25 consultants in the world by Consulting magazine. Dr. Davenport is a highly sought after speaker and consultant with worldwide experience, and his unique perspective will set the tone for MAX08.
About MAX08
iKnowtion’s first annual marketing analytics forum, titled “Unleashing the Power of Marketing Analytics,” will focus on the growing ranks of companies who are implementing analytic strategies for competitive advantage. With an emphasis on practical advice and takeaways that can be immediately put to use, the forum will showcase illustrative examples from leading brands in the consumer and B-to-B marketplace with featured speakers representing retail, financial services, automotive, and other business sectors. MAX08 will take place on September 17, 2008 at the Marriott Long Wharf Hotel in downtown Boston.
About iKnowtion
iKnowtion is a marketing and analytic consultancy that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand spending to customer focused initiatives. iKnowtion’s industry knowledge and expertise, combined with a comprehensive and proven analytic approach provides businesses with the marketing insights and analytical engines required to dramatically improve business results. Global leaders in automotive, financial services, retail and consumer goods rely on iKnowtion to help increase market share, boost customer loyalty, and optimize marketing spending. Founded in 1999, the company is headquartered in Burlington, Massachusetts.
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