General Motors and Marketing Analytics Partner iKnowtion Win
Database Excellence Award
Marketing Program Generates Millions in Incremental Revenue
BURLINGTON, MA – January 12, 2012 – For the past year, General Motors (GM) has been running a marketing campaign that targets its customers who are likely to be shopping for a new vehicle, and this year they along with their analytic partner, iKnowtion, were awarded the Silver Award for Analytics and Modeling at the National Center for Database Marketing (NCDM) Database Excellence Awards during their conference, recently held at Caesars Palace in Las Vegas.
The NCDM Database Excellence Awards honor organizations that have demonstrated ingenuity, and creativity in leveraging their customer data. Receiving this award validates the effectiveness of cutting-edge expertise and achievements in producing data-driven marketing campaigns.
“I am very proud of our team of marketing consultants, analysts and econometricians,” says iKnowtion Managing Director, Bill Duffy. “Our team has helped guide the process and develop the sophisticated analytic solution which includes predictive models, segmentation and optimization engines that provides key customer insights for our GM partners.”
As a result GM knows which customers to contact, the optimal time to reach out to them, and the message(s) that will resonate most. The program is extremely successful and delivers thousands of incremental sales and millions of dollars in incremental revenue -- sales large enough to move the needle on GMs already strong market share.
About iKnowtion
iKnowtion is a marketing analytics consulting firm that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand generation, to customer development, and resource effectiveness. iKnowtion’s industry knowledge and expertise, combined with a comprehensive and proven analytic approach, provides businesses with the marketing insights and analytical engines required to dramatically improve business results. Global leaders in automotive, financial services, retail, and consumer goods rely on iKnowtion to help increase market share, boost customer loyalty, and optimize marketing spending. Founded in 1999, the company is headquartered in Burlington, MA. For more information, please visit http://www.iknowtion.com or contact Bill Duffy at iKnowtion by calling (781) 494-9989. |
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