| |
|
|
 |
| Marketing Optimization Results Engine (MORETM) |
|
MORE™ is an automated offer optimization engine that determines the best offer for each customer in a target population, subject to user-defined marketing constraints and other assumptions. Employing various models and optimization techniques, MORE provides the flexibility to optimize marketing programs from multiple perspectives, such as maximizing sales for a given budget or maximizing profit for a given sales target.
The primary benefit of MORE is that marketers can move away from a one size fits all approach to offering incentives and, instead, identify the precise offer needed to produce the desired result from each consumer.
In addition, MORE allows even non-technical users to rapidly design and assess multiple optimization scenarios using a point-and-click, graphical user interface. Once the optimal solution is found, marketing execution can be done quickly and easily.
 |  | | For more information, call us at 781-494-9989 or email us. |
|
|
|
|
