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 | | | | MAX08 had an enthusiastic crowd representing more than 30 companies. | | |  | | | | iKnowtion Senior Partner, Don Ryan, welcomes a sold-out crowd of more than 100 guests to MAX08. | | |
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 | | | | An animated Dr. Tom Davenport points out the rising importance of analytical decision making. | | |  | | | | Dr. Davenport explains what it takes to be an analytic competitor. | | |
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 | | | | Attendees were intrigued by what Dr. Davenport had to say about different industries. | | |  | | | | Dr. Davenport invited attendees to rate their organizations as analytical competitors. | | |
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 | | | | Attendees shared experiences during informal breaks throughout the day. | | |  | | | | Karen Ebben of GM describing a win-back program and untapped loyalty among former customers. | | |
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 | | | | MAX08 attendees focusing on information shared during a panel discussion. | | |  | | | | The panel on “Driving Business Value” included both case studies and a Q&A session moderated by Dave Frankland of Forrester Research. | | |
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 | | | | The interactive format allowed people to ask questions directly to the speakers. | | |  | | | | MAX08 guests enjoyed a delicious buffet luncheon served in the Marriot Long Wharf’s Palm Garden. | | |
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 | | | | Dan Shaughnessy, sports writer for The Boston Globe, delighted the lunch crowd with stories about the use of analytics in sports. | | |  | | | | After his prepared remarks, Dan Shaughnessy took questions from the crowd. | | |
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 | | | | The panel discussion on social media was both highly informative and entertaining. | | |  | | | | People responding to a question asked from panel participants. | | |
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 | | | | "A View From the Top" speakers share a moment of levity during some weighty discussions. | | |  | | | | Attendees remained enrapt until the end of the last panel of the day. | | |
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 | | | | Conversations continued after the event during a reception overlooking Boston Harbor. | | |  | | | | Dr. Davenport signed complimentary copies of his recent book provided to guests who attended MAX08. | | |
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 | | | | The reception also allowed attendees to renew acquaintances or form new ones. | | |  | | | | Following a full day of discussions, people relaxed and enjoyed each other’s company. | | |
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 | | | | Speakers and attendees talked about how to keep the dialogue on marketing analytics going. | | |  | | | | After a successful event the lights dim as MAX08 comes to a close. | | |
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