 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
MAX08 had an enthusiastic crowd representing more than 30 companies. |
|
|
 |
|
|
|
|
iKnowtion Senior Partner, Don Ryan, welcomes a sold-out crowd of more than 100 guests to MAX08. |
|
|
|
|
|
|
|
 |
|
|
|
|
An animated Dr. Tom Davenport points out the rising importance of analytical decision making. |
|
|
 |
|
|
|
|
Dr. Davenport explains what it takes to be an analytic competitor. |
|
|
|
|
|
|
|
 |
|
|
|
|
Attendees were intrigued by what Dr. Davenport had to say about different industries. |
|
|
 |
|
|
|
|
Dr. Davenport invited attendees to rate their organizations as analytical competitors. |
|
|
|
|
|
|
|
 |
|
|
|
|
Attendees shared experiences during informal breaks throughout the day. |
|
|
 |
|
|
|
|
Karen Ebben of GM describing a win-back program and untapped loyalty among former customers. |
|
|
|
|
|
|
|
 |
|
|
|
|
MAX08 attendees focusing on information shared during a panel discussion. |
|
|
 |
|
|
|
|
The panel on “Driving Business Value” included both case studies and a Q&A session moderated by Dave Frankland of Forrester Research. |
|
|
|
|
|
|
|
 |
|
|
|
|
The interactive format allowed people to ask questions directly to the speakers. |
|
|
 |
|
|
|
|
MAX08 guests enjoyed a delicious buffet luncheon served in the Marriot Long Wharf’s Palm Garden. |
|
|
|
|
|
|
|
 |
|
|
|
|
Dan Shaughnessy, sports writer for The Boston Globe, delighted the lunch crowd with stories about the use of analytics in sports. |
|
|
 |
|
|
|
|
After his prepared remarks, Dan Shaughnessy took questions from the crowd. |
|
|
|
|
|
|
|
 |
|
|
|
|
The panel discussion on social media was both highly informative and entertaining. |
|
|
 |
|
|
|
|
People responding to a question asked from panel participants. |
|
|
|
|
|
|
|
 |
|
|
|
|
"A View From the Top" speakers share a moment of levity during some weighty discussions. |
|
|
 |
|
|
|
|
Attendees remained enrapt until the end of the last panel of the day. |
|
|
|
|
|
|
|
 |
|
|
|
|
Conversations continued after the event during a reception overlooking Boston Harbor. |
|
|
 |
|
|
|
|
Dr. Davenport signed complimentary copies of his recent book provided to guests who attended MAX08. |
|
|
|
|
|
|
|
 |
|
|
|
|
The reception also allowed attendees to renew acquaintances or form new ones. |
|
|
 |
|
|
|
|
Following a full day of discussions, people relaxed and enjoyed each other’s company. |
|
|
|
|
|
|
|
 |
|
|
|
|
Speakers and attendees talked about how to keep the dialogue on marketing analytics going. |
|
|
 |
|
|
|
|
After a successful event the lights dim as MAX08 comes to a close. |
|
|
|
|
|
|
|
|
|
|
|
|
|
