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Measurement and Decision Making in the Web-Enabled World |
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Moderated by Dave Frankland |
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Panelists: |
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Larry Weber, Digital Influence Group & Racepoint Group Chairman
Larry Weber is chairman of Digital Influence Group and Racepoint Group,
leaders in social media marketing in both paid and unpaid media.
In 1987 Mr. Weber founded The Weber Group, which within a decade
became the world’s largest technology public relations firm.
The Interpublic Group of Companies purchased The Weber Group
in late 1996, and in early 2000, Mr. Weber was named chairman and
CEO of Interpublic’s Advanced Marketing Services Group.
Mr. Weber is the co-founder and chairman of the Massachusetts
Innovation and Technology Exchange (MITX), the world’s largest
interactive advocacy organization, and advises Massachusetts
Governor Deval Patrick on technology-related issues. |
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Jim Nail, TNS Media Intelligence/Cymfony
Chief Strategy & Marketing Officer
Jim Nail is a thought leader and frequent speaker on how
companies can tap social media like blogs and social networks
to gain consumer insight and develop stronger bonds with
influencers. He has an extensive background in integrated
marketing through his 22-year career that spans online
marketing, market research, brand advertising and direct
marketing. Mr. Nail was an analyst at Forrester Research for eight
years, focusing on how marketing strategies and tactics must
adapt to technology-driven changes in consumer media
consumption habits.
Prior to joining Forrester, Mr. Nail helped
launch Web advertising network AdSmart, where he served as
director of marketing. He spent 15 years planning and managing
integrated marketing campaigns at leading advertising agencies
including Ogilvy & Mather Direct, Draft Worldwide, Bates USA
and Hill Holliday. Jim is also a member of the Board of
Directors of the Word of Mouth Marketing Association. |
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Leslie Forde, Communispace Corporation
VP, Strategic Alliances
Leslie Forde is a marketing and brand management veteran
having held positions with Xerox, Bausch & Lomb and Allstate
Insurance. Today, Ms. Forde is vice president of strategic alliances
at Communispace Corporation, where she develops strategic
partnerships with customer-focused organizations including
marketing consultancies, advertising firms and public
relations agencies. Ms. Forde helps Communispace’s partner companies
to effectively leverage customers by integrating them into the
marketing conversation and providing them the tools they need
to improve overall marketing effectiveness. |
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