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Speakers and Moderators |
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Keynote
Speaker: Dr. Tom Davenport, Professor of Information Technology & Management, Babson College
Find out what it truly takes to compete on analytics during
this spirited keynote. Dr. Tom Davenport is the President's
Distinguished Professor of Information Technology & Management
at Babson College and a highly sought-after speaker. He’ll
discuss how marketing analytics is playing a more important
role in strategic decision making, especially with C-Level
management. He'll explain how businesses today are gaining
competitive advantage through analytics. And he'll offer
practical ideas for putting marketing analytics to work at
your company. |
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Panel Moderator: Dave Frankland, Senior Analyst, Forrester Research, Inc.
Dave Frankland is one of the primary analysts behind
Forrester's offerings for the direct marketer role. His
research focuses on direct and database marketing, customer
analytics, and marketing services. Mr. Frankland helps
marketers leverage customer data to deliver data driven
marketing strategies and improve marketing performance.
Prior to joining Forrester, Mr. Frankland was vice president
of corporate communications at DoubleClick, where he managed
internal and external communications. While at DoubleClick he
managed communications for the company's digital marketing,
email marketing, Abacus and enterprise marketing solutions
business units. Prior to DoubleClick, Mr. Frankland was a
director at strategic communications consultancy, Niehaus Ryan
Wong. He began his career working in Hill & Knowlton's London
and New York offices. |
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Luncheon Speaker: Dan Shaughnessy, Sports Writer, Boston Globe
Dan Shaughnessy is an award-winning sports writer for the Boston Globe. He has worked for the Globe for 20 years, serving as beat writer for the Boston Celtics and the Boston Red Sox. Seven times Shaughnessy has been voted one of America’s top ten sports columnists by Associated Press Sports Editors and named Massachusetts Sportswriter of the Year.
Shaughnessy has authored or contributed to several sports-related books. His best-selling classic, Curse of the Bambino, details the travails of the Boston Red Sox and their search for a World Series championship after selling Babe Ruth to the New York Yankees. He subsequently wrote "Reversing the Curse" after the Red Sox won the World Series in 2004. He is a contributor to ESPN The Magazine, and has appeared on ESPN’s Rome Is Burning and Pardon the Interruption, NESN’s SportsPlus and Globe 10.0, the Today Show, CNN, and many others.
Photo by Stan Grossfeld |
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