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Meet Face-to-Face With Fellow Marketers, Analytic Professionals
and Noted Academics. |
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| Speakers and Moderators |
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Keynote Speaker:
Dr. Tom Davenport, Professor of Information Technology & Management, Babson College |
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Panel Moderator:
Dave Frankland, Senior Analyst, Forrester
Research, Inc. |
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| Luncheon Speaker: |
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Dan Shaughnessy, Sports Writer, Boston Globe |
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| Panel Discussions with Senior Marketing Analytics Executives |
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| Take part in lively, interactive panel discussions
featuring leading companies in the retail, financial services,
automotive, and other business sectors. |
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| Analytics at the Point of the Spear: Driving
Business Value |
| Moderated by Dave Frankland, Forrester Research, Inc. |
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| Panelists: |
Karen H. Ebben, General Motors Corporation
Director, Marketing Effectiveness & Enabling Analytics, GMIA |
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Adrian R. Sosa, CVS Pharmacy, Inc.
Director of Marketing Intelligence |
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Nancie Freitas, Constant Contact, Inc.
Chief Marketing Officer |
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| Measurement and Decision Making in the Web-Enabled
World |
| Moderated by Dave Frankland, Forrester Research, Inc. |
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| Panelists: |
Larry Weber, Digital Influence Group and Racepoint Group
Chairman |
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Jim Nail, TNS Media Intelligence / Cymfony
Chief Strategy & Marketing Officer |
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Leslie Forde, Communispace Corporation
VP, Strategic Alliances |
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| Becoming an Analytical Competitor: A View from the
Top |
| Moderated by Dr. Tom Davenport |
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| Panelists: |
Tom Anderson, Constant Contact
Board of Directors |
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Karen H. Ebben, General Motors Corporation
Director, Marketing Effectiveness & Enabling Analytics, GMIA |
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Jim Purvis, Liberty Mutual Group
VP & Manager, Commercial Markets Marketing |
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