Unleashing the Power of Marketing Analytics Marriott Long Wharf Boston, MA September 17, 2008 8:00 AM – 4:00 PM Preliminary Schedule Topics and times are subject to change. 8:00 – 8:45 AM Registration and Continental Breakfast 8:45 – 9:00 AM Opening Remarks iKnowtion, LLC (conference sponsor) 9:00 – 10:00 AM Keynote Address Dr. Tom Davenport, Babson College professor and author of "Competing on Analytics: The New Science of Winning" 10:00 – 10:15 AM Break 10:15 – 11:45 AM Panel Discussion Analytics at the Point of the Spear: Driving Business Value. Representatives from General Motors, CVS/Caremark and Constant Contact. Moderated by Dave Frankland 11:45 – 12:00 PM Break before Lunch 12:00 – 1:30 PM Lunch and Luncheon Speaker Dan Shaughnessy, Sports Writer, Boston Globe 1:30 – 1:45 PM Transition to Ballroom 1:45 – 2:45 PM Panel Discussion Measurement and Decision Making in the Web-Enabled World. Representatives from Digital Influence Group and Racepoint Group, Cymfony, Communispace. Moderated by Dave Frankland 2:45 – 3:00 PM Break 3:00 – 4:00 PM Panel Discussion Becoming an Analytical Competitor: A View from the Top. Representatives from General Motors, Constant Contact, Liberty Mutual. Moderated by Dr. Tom Davenport 4:00 – 4:05 PM Closing Remarks 4:15 PM Networking Cocktail Reception       REGISTER TODAY Space is Limited Registration Rate: $195 Please enter your promotional code. This guarantees you a seat at MAX08. (Optional*)     *Due to limited seating at MAX08, unique promotional codes have been distributed to each invitee. If you did not receive an invitation with a promotional code, please register without one and you will be placed on the event waiting list. As additional seats become available, iKnowtion will notify registrants from the waiting list in the order in which they registered.
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