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Careers |
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Marketing Consultant
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The primary responsibility of this role is to provide marketing consulting to our Fortune 500 clients, based largely on the results of in-depth customer analysis. In addition, this person will play a critical role in the tactical planning of large-scale direct marketing campaigns, including targeting and selection, application of statistical tools (customer segmentation, value scores, and other predictive models) and test & learn frameworks.
The candidate we are seeking will possess ample marketing experience, with a solid understanding of direct marketing, CRM, and analytic concepts. An ability to turn data into insights and recommendations is a must. The ideal candidate will have the ability to think strategically (to identify the business opportunity), analytically (to mine the data), and creatively (to develop program ideas).
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Primary Responsibilities |
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Plan large-scale marketing programs for clients, including targeting and selection, value proposition requirements, and test design |
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Identify strategic opportunities to improve / optimize marketing program performance |
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Develop financial forecasts for marketing campaigns |
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Perform data analysis for marketing programs or ad-hoc projects |
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Provide day-to-day support to senior marketing consultant and client contacts |
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Support customer profiling and segmentation development projects |
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Occasional travel |
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Qualifications/Experience |
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Strategic and analytic thinker with a proven ability to translate data into insights and marketing recommendations |
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Demonstrated ability to interpret analytic output |
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Experience in database / data-driven marketing with solid understanding of CRM concepts and practices |
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5+ years of hands-on experience managing and/or evaluating direct marketing programs |
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Experience analyzing large-scale customer databases |
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Strong attention to detail |
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Strong verbal and written communication skills |
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Comfortable working in a team-oriented, deadline-driven environment |
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Proficiency with Excel and PowerPoint |
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Business, economics, or quantitative methods background preferable |
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Prior consulting experience a plus |
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iKnowtion is located in Burlington, Massachusetts and offers competitive salaries and full benefits. If interested, submit a resume to resumes@iknowtion.com.
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For more information, call us at 781-494-9989 or email us. |
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