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Careers |
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Marketing Analyst
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This position will assist in designing, managing and interpreting the results of large-scale client database analyses, including customer profiling, segmentation studies, post-program measurement, and other ad-hoc projects.
The successful candidate will have solid experience evaluating large amounts of consumer data and culling out key insights to support data-driven marketing opportunities, along with a background in fundamental statistical concepts. While this is not a statistical modeling position, a working knowledge of multivariate statistics (i.e., regression, cluster analysis, CHAID, etc.) would be helpful.
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Primary Responsibilities |
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Assist in the design, day-to-day management and delivery of client analyses |
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Collaborate with client and iKnowtion team to identify analytic objectives and approach |
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Develop analytic plans (including sampling plans and programming specs) |
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QC programming output |
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Evaluate the productivity and profitability of marketing campaigns and identify improvement opportunities |
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Assess statistically significant changes in audience behavior |
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Ensure that client deliverables are produced on time and error-free |
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Occasional travel |
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Qualifications/Experience |
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5+ years of experience in marketing analysis, database marketing, or CRM strategy |
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Demonstrated ability to interpret analytic output |
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Experience analyzing large-scale customer databases and evaluating the results of marketing programs |
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Strong attention to detail |
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Knowledge of basic statistical concepts (e.g., significance testing, sampling, etc.) |
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Strong verbal and written communication skills |
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Comfortable working in a team-oriented, deadline driven environment |
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Proficiency with Excel and PowerPoint; working knowledge of SAS a plus |
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Business, economics, or quantitative methods background preferable |
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iKnowtion is located in Burlington, Massachusetts and offers competitive salaries and full benefits. If interested, submit a resume to resumes@iknowtion.com.
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For more information, call us at 781-494-9989 or email us. |
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