Management Team OVERVIEW   iKnowtion was founded in 1999 to provide information-based marketing and analytic consulting services to Fortune 1000 companies. The principals of iKnowtion were longtime senior executives at several prominent marketing and consulting firms, where they led many groundbreaking marketing programs and introduced innovative ways to analyze and leverage data. Similarly, iKnowtion's management team and staff are comprised of industry experts and specialists drawn from leading data-driven marketing, analytics, and performance measurement firms. We believe our combination of experience, expertise, and dedication to high impact solutions provides clients with the strategic support they need to drive tangible and sustainable business results.   BILL DUFFY, Founder and Managing Partner   Bill Duffy, Founder and Managing Partner for iKnowtion, brings over 20 years of data-driven marketing and customer development experience to the iKnowtion team. He has extensive experience in developing and applying database marketing strategies for many Fortune 1000 companies across a variety of industries, including financial services, retail, travel, publishing, entertainment and healthcare. Before founding iKnowtion, he spent much of his career at Epsilon, a database marketing subsidiary of American Express, where he served as Senior Vice President and General Manager of the company's consumer marketing division. Throughout his career, he has been associated with the development of many well-known relationship marketing brands and customer loyalty strategies. Mr. Duffy holds a B.S. degree from Northeastern University.   DON RYAN, Senior Partner   Don Ryan is Senior Partner at iKnowtion. Mr. Ryan has over 20 years of experience in the marketing field with expertise in direct and database marketing, customer behavior analysis, and marketing performance measurement and forecasting. Earlier in his career, Mr. Ryan was Senior Vice President of the Marketing Consulting and Quantitative Analysis divisions at Epsilon, Inc., where he spent ten years. Mr. Ryan has also held senior management and consulting positions with Charles River Associates, Customer Development Corporation, Wheelhouse Corporation and Veridiem, Inc.  Mr. Ryan has a B.A. in economics from Boston College and an M.S. in resource economics from the University of Massachusetts at Amherst.   MARCY RIORDAN, Vice President, Consulting Services   Marcy Riordan is Vice President of Consulting Services at iKnowtion, and is responsible for providing strategic direction to some of the Company's major accounts. Ms. Riordan initially joined iKnowtion as a Senior Consultant and has more than 15 years experience in database marketing, risk management and strategic marketing consulting. Before joining the company, she served as an Analytic Director at Epsilon, leading consulting engagements with various Fortune 500 companies. Prior to that, Ms. Riordan was Director of Database Marketing and a Risk Manager at GE Capital. Ms. Riordan holds a B.S. in business administration with a concentration in finance and economics from the University of Massachusetts at Amherst and is a graduate of General Electric's Financial Management Program.   MIKE MCGUIRK, Vice President, Behavioral Sciences   Mike McGuirk is Vice President of Behavioral Sciences at iKnowtion, and is responsible for leading client engagements, providing data-driven marketing and analytic guidance to optimize the impact of our clients' marketing programs and expenditures. For almost 20 years Mr. McGuirk has been helping clients leverage customer information using the latest data mining, segmentation and modeling techniques. Mr. McGuirk's work has been applied in the automotive, telecommunications, energy, retail, financial services and non-profit sectors. Prior to joining iKnowtion, Mr. McGuirk managed Analytic Services for Elm Square Interactive, and provided leadership across Operations and Professional Services. Mr. McGuirk was also Vice President at Epsilon Data Management, managing the Analytic Consulting Group. He holds a B.A. in Marketing from the University of Maine and an M.B.A. from Bentley College.   KEN HOWES, Analytic Director   Ken Howes is an Analytic Director within iKnowtion's Behavioral Sciences group and is responsible for leading analytic engagements designed to maximize lifetime customer value and improve marketing ROI. Mr. Howes has over 15 years experience designing the analytic architecture needed to support profitable CRM initiatives, including segmentation schemas, lifecycle models, and customer value equations. Prior to joining iKnowtion, Mr. Howes was a Director in the Analytic Consulting Group at Epsilon, and also managed market research and direct marketing analysis for a major New England utility company. Mr. Howes earned a B.S. in Management from the University of Massachusetts at Boston and an M.B.A. in Marketing and Applied Statistics from Boston University.   RAFAEL BRADLEY, Analytic Director   Rafael Bradley is an Analytic Director within iKnowtion's Automotive and Retail group. He is responsible for leading analytical engagements specializing in behavioral modeling and behavioral segmentation. Mr. Bradley brings more than 15 years of analytical experience to iKnowtion. He has successfully led projects employing a broad range of analytic methodologies, from econometric modeling to survey based market and consumer research. Mr. Bradley's industry experience includes financial services, including asset management, credit cards and insurance as well as hospitality and government services. Prior to joining iKnowtion, Mr. Bradley served as a principal at Quanticle, was Vice President of Client Relations at Thomas, Warren & Associates and worked for American Express in the International Risk Management department. Mr. Bradley holds a M.S. in Resource Economics from the University of Arizona and a B.S. in Resource Economics from the University of Massachusetts at Amherst.   SREE SAMPATHKUMARAN, Analytic Director   Sree Sampathkumaran has nearly 20 years of experience in the database marketing and customer relationship marketing (CRM) industry. Throughout his career, Sree has specialized in the application of quantitative techniques to provide strategic and tactical solutions to his clients' marketing challenges. Prior to iKnowtion, Sree gained valuable perspective on problem solving stemming from his experience in both consulting and client-side engagements. Through his nearly 12 year tenure at consulting agencies including Digitas, Holland Mark Martin and Epsilon, Sree supported a number of clients in the financial services, telecommunications, healthcare, airline, retail and non-profit sectors. Sree holds an M.B.A. from Penn State and a Master's degree in Economics from the University of Madras, India.   For more information, call us at 781-494-9989 or email us.

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