Insights you can act on. Results you can build on. In order to optimize marketing investments and achieve superior business results you need a deep understanding of how markets and consumers differ across many key dimensions, as well as insight about what stimulates desirable customer behaviors.  At iKnowtion, we draw on our extensive business consulting, analytics, and channel marketing expertise to help you identify actionable insights and pursue strategic opportunities that will not only maximize the effectiveness of your marketing efforts, but produce real business impact where it matters most – your bottom line.
 
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Introducing MORE™, iKnowtion's
Marketing Optimization Results Engine
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Marketing Analytics Xchange 2008
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Client Cases
Online Brokerage: Past and Future Marketing Performance
This client wanted to understand the ROI from its marketing investments and, more importantly, how many prospects and customers would be generated from future spending. iKnowtion used Marketing mix modeling to help this client understand the drivers of business results and to build a simulation tool for marketing planning.  
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WiseGuys Blog
MORE™ Retailers Can Succeed in 2009
Heard On the Streets: Insights on Outsourcing from MAX08
Virtual Reality
Consumer Engagement as Leading Indicator
Behavioral Segmentation Leverages More of What You Know About Your Customers
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