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IMPACSSM |
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IMPACSSM is iKnowtion’s methodology and analytic toolset for marketing optimization. IMPACS, which stands for Integrated Marketing Performance using Analytic Controls and Simulation, takes a holistic approach to the marketing problem and provides you with the capability to manage your marketing spending most effectively.
The key to the IMPACS approach is the integration of marketing and analytic processes and tools that advance both your understanding of the drivers of business performance and your ability to take the proper actions in a changing environment. In short, IMPACS helps you plan, forecast, and measure your marketing activities in a comprehensive and coordinated way.
The IMPACS Advantage
The benefit of IMPACS is that it brings together traditionally separate marketing activities into an enterprise solution, enabling you to make informed decisions across media, channels, and segments so you can steer investments toward those providing the greatest return. |
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For more information, call us at 781-494-9989 or email us. |
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