| |
|
|
 |
| Events |
|
2010 Retail Marketing Conference, Orlando, FL, May 24-27, 2010
"How Differentiated Offers Can Be Delivered at Point-of-Sale for Incremental ROI"
Wednesday, May 26 1:15 PM - 2:15 PM
Marcy Riordan, Senior Vice President Consulting Services, iKnowtion and Adrian Sosa, Director of Marketing Intelligence, CVS Pharmacy Inc. will explain how CVS Pharmacy Inc. addresses the fundamental business challenge of crafting and delivering discount offers that drives incremental sales while also meeting margin/profitability goals.
Based on a series of predictive models and optimization analytics, CVS’s program integrates and leverages millions of customer data points including past promotions and offers from multiple channels, purchase transaction history, and demographics to maximize ROI. As a result of their offer optimization program, customer satisfaction and retention is high. Find out how you, too, can generate millions of dollars in incremental sales lift. - Learn how a highly automated, low cost trigger program can generate significant ROI
- Leverage your point-of-sale channel to drive incremental sales
- Effectively use customer transactional data and past behavior to create meaningful, customized offers
NCDM 2009, Las Vegas, NV, December 7-9 2009
"CEO Industry Insider Panel: Evolving from Database Marketing to Customer Intelligence"
Bill Duffy, Founder and Managing Partner, iKnowtion was part of a CEO panel discussion, moderated by Dave Frankland, Senior Analyst, Forrester Research. During the discussion, he and other CEOs of leading service providers and agencies provided their perspectives on the next wave of innovation in database marketing and how marketers are changing their organizations and their game plan to succeed in any economic environment.
"The Art of Insight – How to Transform Data Into Actionable Findings"
Marcy Riordan, Senior Vice President Consulting Services, iKnowtion and Adrian Sosa, Director of Marketing Intelligence, CVS Pharmacy Inc. spoke about how companies need to utilize their most important assets, customers and data, and turn them into actionable customer insights that drive business forward. They explained how to identify business objectives, profit drivers, key customer behaviors, business-driven customer segment definitions and high opportunity segments, to create a powerful business tool.
DMA09 Conference & Exibition, San Diego, CA, October 17-22, 2009
"Using Marketing Mix Modeling to Manage Your Marketing Spend"
Rafael Bradley, Analytic Director, iKnowtion and Nancie G. Freitas, Vice President and CMO, Constant Contact explained how data-savvy companies are using marketing mix modeling to assess the effectiveness of their multimedia investments, forecast marketing performance, and apply these insights to make key business decisions that will improve their bottom line.
Marketing Analytics Exchange 2008
The Marketing Analytics Xchange (MAX) is a forum focused on the growing ranks of companies that are implementing analytic strategies for competitive advantage.
With an emphasis on practical advice the 2008 forum showcased examples of how marketing analytics were used to help leading brands in the consumer and B-to-B marketplace succeed.
|  | | For more information, call us at 781-494-9989 or email us. |
|
|
|
|
