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DMA2011 Conference & Exhibition, Boston, MA October 1-6, 2011
Intelligence in the Corner Suite-How Senior Marketing Executives are Making "Real-Time" Decisions
October 1, 2:15 PM - 3:15 PM
At the DMA Strategic Summit, iKnowtion Senior Partner, Don Ryan hosted a panel discussion, featuring marketing executives from General Motors, SunTrust and Liberty Mutual. This lively panel of executives shared their experiences and answered questions from the audience in this interactive exchange.
The Paradigm: From Sales to Profits Using Optimization Analytics
October 5, 10 AM - 11 AM
Marcy Riordan, iKnowtion Senior Partner Consulting Services and Michael Parduhn, Director - ExtraCare Analytics and Operations, CVS Caremark presented a CVS Caremark case study, and discussed how the well-known retailer utilizes their point-of-sale channel to deliver relevant offers to their customers, driving substantial incremental sales results.
Virtual Analytics Symposium, Bentley University, October 27, 2010
Analytics is Not Enough
October 27, 4:00 PM - 5:00 PM
Don Ryan, Senior Partner, iKnowtion discussed how a simple framework can be used to help ensure that your analytics are making the biggest impact they can, not just producing nice-to-know facts and figures.
Analytics has never before been so prominently discussed by business, government, and not-for-profit executives. It's time to make the most of the opportunity.
Visit the Bentley website for more information.
2010 Retail Marketing Conference, Orlando, FL, May 24-27, 2010
How Differentiated Offers Can Be Delivered at Point-of-Sale for Incremental ROI
May 26, 1:15 PM - 2:15 PM
Marcy Riordan, Senior Vice President Consulting Services, iKnowtion and Michael Parduhn, Director - ExtraCare Analytics and Operations, CVS Caremark explained how CVS Pharmacy Inc. addresses the fundamental business challenge of crafting and delivering discount offers that drives incremental sales while also meeting margin/profitability goals.
Based on a series of predictive models and optimization analytics, CVS’s program integrates and leverages millions of customer data points including past promotions and offers from multiple channels, purchase transaction history, and demographics to maximize ROI. As a result of their offer optimization program, customer satisfaction and retention is high. Find out how you, too, can generate millions of dollars in incremental sales lift.
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Learn how a highly automated, low cost trigger program can generate significant ROI
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Leverage your point-of-sale channel to drive incremental sales
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Effectively use customer transactional data and past behavior to create meaningful, customized offers
NCDM 2009, Las Vegas, NV, December 7-9 2009
CEO Industry Insider Panel: Evolving from Database Marketing to Customer Intelligence
Bill Duffy, Founder and Managing Partner, iKnowtion was part of a CEO panel discussion, moderated by Dave Frankland, Senior Analyst, Forrester Research. During the discussion, he and other CEOs of leading service providers and agencies provided their perspectives on the next wave of innovation in database marketing and how marketers are changing their organizations and their game plan to succeed in any economic environment.
The Art of Insight – How to Transform Data Into Actionable Findings
Marcy Riordan, Senior Vice President Consulting Services, iKnowtion and Adrian Sosa, Director of Marketing Intelligence, CVS Pharmacy Inc. spoke about how companies need to utilize their most important assets, customers and data, and turn them into actionable customer insights that drive business forward. They explained how to identify business objectives, profit drivers, key customer behaviors, business-driven customer segment definitions and high opportunity segments, to create a powerful business tool.
DMA09 Conference & Exibition, San Diego, CA, October 17-22, 2009
Using Marketing Mix Modeling to Manage Your Marketing Spend
Rafael Bradley, Analytic Director, iKnowtion and Nancie G. Freitas, Vice President and CMO, Constant Contact explained how data-savvy companies are using marketing mix modeling to assess the effectiveness of their multimedia investments, forecast marketing performance, and apply these insights to make key business decisions that will improve their bottom line.
Marketing Analytics Exchange 2008, Boston, MA, September 17, 2008
The Marketing Analytics Xchange (MAX) is a forum focused on the growing ranks of companies that are implementing analytic strategies for competitive advantage.
With an emphasis on practical advice the 2008 forum showcased examples of how marketing analytics were used to help leading brands in the consumer and B-to-B marketplace succeed.
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For more information, call us at 781-494-9989 or email us. |
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