Evaluating and Optimizing Multi-Media Investments At a time when competition is intensifying, and businesses are demanding greater accountability associated with their investments, it is imperative that marketers know what they are getting from their marketing expenditures.  iKnowtion uses state-of-the-art marketing mix modeling techniques and scenario simulation tools to help businesses optimize their multi-media spending decisions and drive greater results. By enabling our clients to look at marketing performance both historically (actuals) as well as in the future (projections) our clients have the capability to: Retrospective Analysis Determine marketing / non-marketing business drivers Understand carry-over effects of advertising Identify synergies between media Estimate impacts of different marketing elements Apportion non-attributable business results Assess cost effectiveness (ROI) by media type Prospective Analysis Forecast impacts of marketing plans and other activities Understand “possibility set” of potential business outcomes Evaluate risks associated with market uncertainties Run “what if” scenarios for planning purposes Optimize spending and media mix Assess likelihood to meet business goals   RELATED CLIENT CASES Online Brokerage Consumer Goods   WHITE PAPERS Quantifying the Impact of Advertising on Business Results   WiseGuys Blog Heard On the Streets: Insights on Outsourcing from MAX08 MAX08 - Big Success! Behavior Based Television Advertising – The Next Big Thing?   For more information, call us at 781-494-9989 or email us.

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