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iKnowtion Senior Partner to Lead Direct Marketing Association Virtual Seminar
Don Ryan to Discuss Benefits of Multiple Segmentation Strategies
BURLINGTON, Mass. – October 27, 2008 – iKnowtion, a premier marketing and analytics consulting firm, announced today that senior partner Don Ryan will lead a virtual seminar sponsored by the Direct Marketing Association (DMA) on November 4, 2008 at 1:00 PM EST. The presentation, entitled “Multiple Segmentations Are Better Than One,” will provide attendees with proven tips and best practices used by companies that have successfully applied multiple segmentation strategies to increase marketing effectiveness and improve bottom-line results.
In today’s complex business environment, customer segmentation can be derived based on customer attitudes, demographics, product ownership, channel usage and an assortment of other personal behaviors. In his presentation, Mr. Ryan will assert the best way for companies to understand their customers is to utilize several segmentation schemes simultaneously.
Specifically, attendees will learn how to:
|  | Leverage a broader range of information assets to improve customer development strategies and programs; | | Integrate multiple segmentation solutions to drive customer value; and | | Ensure that a multiple segmentation solution is implemented successfully. |
“Companies generally do not leverage all of their information assets when analyzing their customers and designing marketing strategies,” said Mr. Ryan. “This seminar will discuss how using multiple segmentation schemes together can arm marketers with the ability to understand their customers better and create competitive advantage.”
Who: Don Ryan, Senior Partner, iKnowtion
What: DMA Virtual Seminar, “Multiple Segmentations Are Better Than One”
When: November 4, 2008, 1:00 PM – 2:00 PM EST
This event is free for all attendees. To attend this virtual seminar, please visit the DMA’s registration page.
About Don Ryan
Don Ryan has more than 20 years of experience in the marketing analytics field with extensive knowledge in direct and database marketing, customer behavior analysis, marketing strategy development, marketing performance management and CRM consulting. Prior to iKnowtion, Mr. Ryan held executive positions at Epsilon, Customer Development Corporation, Veridiem, and Wheelhouse. Mr. Ryan holds a bachelor’s degree in economics from Boston College and a master’s degree in resource economics from the University of Massachusetts at Amherst.
About iKnowtion
iKnowtion is a marketing and analytic consultancy that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand spending to customer focused initiatives. iKnowtion’s industry knowledge and expertise, combined with a comprehensive and proven analytic approach provides businesses with the marketing insights and analytical engines required to dramatically improve business results. Global leaders in automotive, financial services, retail and consumer goods rely on iKnowtion to help increase market share, boost customer loyalty, and optimize marketing spending. Founded in 1999, the company is headquartered in Burlington, Massachusetts.
Contact
Dana Gulick
Racepoint Group, Inc.
781.487.4673
dgulick@racepointgroup.com
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