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DNSstuff Selects iKnowtion to Support On-Line Business Intelligence Needs
iKnowtion Will Provide Marketing Analytic Services Designed to Help the Firm Achieve its Overall Business Goals
BURLINGTON, Mass. – May 12, 2008 – iKnowtion, a marketing and analytics consultancy that works with Fortune 1000 companies to improve marketing effectiveness, today announced that domain security firm DNSstuff, has selected the company to gain insight into its Web traffic and the unique traits of site visitors. A leading provider of real-time DNS and network forensics to millions of users worldwide, DNSstuff transitioned to a commercial, subscription-based format in 2007, and will rely on iKnowtion to help optimize this new business approach.
“iKnowtion’s analysis and insight into the profile and usage behaviors of our Web site visitors will enable us to meaningfully develop and deploy innovative new tools to satisfy our user base,” said Rich Person, CEO of DNSstuff. “We look forward to engaging with iKnowtion and are confident they can provide the critical analytic intelligence we will need to take our business to the next level.”
DNSstuff.com, which attracts more than a million unique visitors per month, is projected to grow significantly in 2008. The firm selected iKnowtion in order to rapidly accelerate its transition to user specific marketing approaches. iKnowtion will help DNSstuff identify the traits of each unique visitor to the site, whether they be subscribers or occasional visitors, to provide a deeper understanding of each visitors user profile in order to maximize overall marketing effectiveness.
“We immediately recognized the synergy that exists between DNSstuff and iKnowtion in terms of the analytical nature of the firm’s tool sets and other services,” said Bill Duffy, founder and managing partner of iKnowtion. “We’re proud to be a strategic partner of DNSstuff, and we are excited to expand our services to clients in the on-line channel.”
About DNSstuff
Newburyport, Massachusetts based DNSstuff.com is the leading source for on-demand DNS and network troubleshooting and problem solving. These online tools help monitor and maintain one of the most vital, yet vulnerable, lynchpins in the infrastructure supporting the Web the Domain Name System. DNSstuff.com's suite of products provides unique expertise and tools that allow organizations and individuals to help ensure the efficient operation and safety of their networks and Internet identities. DNSstuff.com users are a uniquely large, knowledgeable and trusted community of IT professionals, and its resources are featured in several authoritative books on the Internet and can be found at www.dnsstuff.com.
About iKnowtion
iKnowtion is a marketing and analytic consultancy that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand spending to customer focused initiatives. iKnowtion’s industry knowledge and expertise, combined with a comprehensive and proven analytic approach (IMPACS) provides businesses with the marketing insights and analytical engines required to dramatically improve business results. Global leaders in automotive, financial services, retail and consumer goods rely on iKnowtion to help increase acquisition rates, extend customer loyalty, measure marketing program effectiveness and achieve higher profitability. Founded in 1999, the company is headquartered in Burlington, Massachusetts.
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