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Dan Shaughnessy to Appear at iKnowtion’s “Marketing Analytics Xchange”
Boston Globe writer will discuss how professional sports teams are using analytics to compete on and off the field…and win
BURLINGTON, Mass. – August 4, 2008 – iKnowtion, a marketing and analytics consultancy that works with Fortune 1000 companies to improve the effectiveness of their marketing, today announced that Boston Globe sports writer Dan Shaughnessy will be the lunchtime speaker at iKnowtion’s “Marketing Analytics Xchange” (MAX08).
An award winning writer with the Boston Globe, Shaughnessy has been a staple in the Boston sports community for more than 20 years. He has been voted one of America’s top ten sports columnists by Associated Press Sports Editors seven times and was named Massachusetts Sportswriter of the Year. He has also authored several best-selling books and has commented on leading media networks such as ESPN and NBC.
In addressing the audience of marketing, analytics and business executives, Shaughnessy will discuss how some of the more successful sports franchises have used sophisticated quantitative analysis to drive winning strategies in many areas of their operations, from player personnel choices to on-field decisions. As Shaughnessy knows, with six major sports championships since 2001, the teams in Boston are certainly doing something right.
“Boston is a thrilling town to work in. The city and region have a rich history of being at the forefront of innovation and change,” said Dan Shaughnessy. “This is why MAX08 should be such an exciting event. Not everyone is a sports fan, but certainly businesses will benefit from what sports executives are doing today to make their teams more competitive.”
The forum, scheduled for September 17, 2008 at the Marriott Long Wharf Hotel in downtown Boston, will bring together an impressive array of companies, academics and service providers to discuss the latest trends in marketing analytics and decision making. In June, iKnowtion announced that senior marketing executives from General Motors, Fidelity Investments, CVS/Caremark, Liberty Mutual Group, Constant Contact, Communispace, Cymfony, and W2 Group will participate in panels that will focus on leveraging marketing analytics to drive business results.
About MAX08
iKnowtion’s first annual marketing analytics forum, titled “Unleashing the Power of Marketing Analytics,” will focus on the growing ranks of companies who are implementing analytic strategies for competitive advantage. With an emphasis on practical advice and takeaways that can be immediately put to use, the forum will showcase illustrative examples from leading brands in the consumer and B-to-B marketplace with featured speakers representing retail, financial services, automotive, and other business sectors. This event will have limited seating, so those interested in attending are advised to register as soon as possible via www.iknowtion.com/max08. MAX08 will take place on September 17, 2008 at the Marriott Long Wharf Hotel in downtown Boston.
About iKnowtion
iKnowtion is a marketing and analytic consultancy that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand spending to customer focused initiatives. iKnowtion’s industry knowledge and expertise, combined with a comprehensive and proven analytic approach provides businesses with the marketing insights and analytical engines required to dramatically improve business results. Global leaders in automotive, financial services, retail and consumer goods rely on iKnowtion to help increase market share, boost customer loyalty, and optimize marketing spend. Founded in 1999, the company is headquartered in Burlington, Massachusetts.
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