|
Cable |
|
Stemming Customer Attrition in the Cable Industry |
|
Over the past several years, traditional cable/internet providers, known as multiple system operators or MSOs, have faced a stiff increase in competition from an array of new and alternative service providers. Telecom companies, as well as non-traditional suppliers with mobile and internet based subscription services, have flooded the marketplace, changing the industry landscape. What was once a territory-based, noncompetitive industry is now a hyper-competitive, technology-driven battlefield. As a result, MSOs are not only vying for new subscribers, but fighting vigorously to build loyalty and preserve their customer base. |
 |
| Analytics: Customer analytics, engagement analysis, predictive modeling
|
|
|
|
|
 |
|
|
|
Telecommunications |
|
Understanding Customer Engagement Patterns |
|
Customer engagement is an important indicator of marketing and value proposition performance. It takes on increased urgency in a recessionary environment that demands businesses get more value from existing customers, especially given the cost of acquiring new ones. The challenge is how to effectively influence customer engagement to impact your bottom line. |
|
|
| Analytics: Behavioral segmentation, customer analysis, engagement analysis
|
|
|
|
|
|
|
|
|
|
Consumer Goods |
|
Media Effectiveness and Strategy Development |
|
This unique consumer goods company had a strong and stable multi-media advertising plan until leads and sales started to decline. Using marketing mix modeling, iKnowtion was able to help this company to understand the changing effectiveness of various media and the resulting impact these trends had on the types of customers acquired. |
|
|
| Analytics: Customer analytics, marketing mix modeling
|
|
|
|
|
|
|
|
|
|
Financial Services |
|
Connecting Market Segments to Your Database Customers |
|
The financial services marketplace has changed dramatically, prompting many companies to review their marketing strategies. In this case study you will find out how we used marketing consulting, market segmentation, customer profitability, and customer mapping to help our client determine how best to offer desirable value propositions to current and potential customers.
|
|
|
| Analytics: Customer analysis, customer segmentation, predictive modeling, survey research, value estimation
|
|
|
|
|
|
|
|
|
|
Consumer Goods |
|
Evaluating Data Sources to Support Current and Future Marketing Analysis |
|
Data quality is a key component for optimum customer communications programs. In this case, our client had experienced data quality problems that affected their ability to execute these types of programs and wanted to determine if they had the appropriate tools in place to support current and future marketing analysis functions. |
|
|
| Analytics: Customer analysis, value estimation
|
|
|
|
|
|
|
|
|
|
Consumer Goods |
|
Generating Incremental Revenue & Greater Profitability |
|
Marketing executives continue to seek ways to generate incremental revenue from their marketing programs. This client case describes how iKnowtion helped a well-known, national retailer by providing insight about key activities that drive profitability, a refined approach to segmentation and a customer development framework that led to millions of dollars in incremental revenue and greater profitability. |
|
|
| Analytics: Campaign planning and evaluation, customer analytics, predictive modeling
|
|
|
|
|
|
|
|
|
|
Consumer Goods |
|
Offer Optimization System |
|
This consumer goods manufacturer needed a data-driven approach for allocating customer incentives used to meet their sales and other business goals. iKnowtion developed an analytic tool that determines the optimal offer for each customer to maximize results given a set of program constraints. |
|
|
| Analytics: Forecasting, multinomial choice modeling, scenario simulation
|
|
|
|
|
|
|
|
|
|
Consumer Goods |
|
Improving Marketing Performance through Test & Learn |
|
iKnowtion helped this data-rich automotive manufacturer by developing a test and learn strategy that identified new areas for sales volume growth, while learning how to market more strategically to its customer base. |
|
|
| Analytics: Customer analysis, forecasting, offer optimization, scenario simulation
|
|
|
|
|
|
|
|
|
|
U.S. Automotive |
|
Building Customer Loyalty and Value |
|
Armed with a vehicle owner segmentation and lifecycle framework developed by iKnowtion, this major automotive manufacturer’s marketing team was able to implement a practical and foundational data-driven business approach to customized communication and offers. Company executives value the system most for its forecasting ability and high level of confidence in assessing program performance. |
|
|
| Analytics: Behavioral segmentation, lifecycle analysis, modeling
|
|
|
|
|
|
|
|
|
|
Consumer Goods |
|
Optimizing Marketing Channels |
|
This case describes how iKnowtion helped one manufacturer to understand the online and offline behavior of its customers and other impacts associated with this client’s online marketing efforts. |
|
|
| Analytics: Customer analytics, survey research
|
|
|
|
|
|
|
|
|
|
Consumer Lending |
|
Identifying Customer Potential |
|
iKnowtion helped a highly successful dot-com brand leverage its customer information assets to understand the broad range of customers attracted to its product offering, as well as how to evaluate each customer's future value potential. |
|
|
| Analytics: Customer analytics, value estimation
|
|
|
|
|
|
|
|
|
|
U.S. Automotive |
|
Automating Marketing Decision Making |
|
iKnowtion helped this client improve its call volume forecasting process by building a robust longitudinal dataset of key data elements that was then used to estimate a set of predictive models. The models provided the client with much needed information as to how various independent factors, such as advertising, affect call volume in the short and medium term. |
|
|
| Analytics: Forecasting, multiple regression modeling
|
|
|
|
|
|
|
|
|
|
Consumer Goods |
|
Customer Development and Loyalty |
|
iKnowtion assisted this leading brand in creating a customer development plan for its digital camera buyers and members of its online communications program. Our analysis identified the core group of loyals who were responsible for the bulk of attributed sales, and we designed a segmentation scheme to enable differentiated marketing. |
|
|
| Analytics: Customer profiling, lifecycle analysis, segmentation
|
|
|
|
|
|
|
|
|
|
Financial Services |
|
Automating Trigger Marketing |
|
iKnowtion developed probability choice models to create a mechanism that identified customers who were likely to make a variety of critical financial transactions. This new analytic tool and update process was made available for automated targeting via alternative marketing channels. |
|
|
| Analytics: Customer profiling, probability choice modeling
|
|
|
|
|
|
|
|
|
|
Financial Services |
|
Improving Brand Engagement |
|
iKnowtion helped this leading brand understand the channel usage and preferences of its diverse customer base in order to gauge brand affinity and loyalty. The analysis also related engagement to customer value and identified opportunities for relationship development. |
|
|
| Analytics: Customer profiling, engagement analysis, segmentation
|
|
|
|
|
|
|
|
|
|
Financial Services |
|
Identifying Customer Future Value |
|
iKnowtion helped this financial services firm re-prioritize its investment and service levels to its growing B2B customer base by developing a mechanism to estimate future value to the client of each firm based on firm characteristics and historical performance. |
|
|
| Analytics: Customer profiling, regression modeling
|
|
|
|
|
|
|
|
|
|
Insurance |
|
Advanced Direct Marketing Testing |
|
iKnowtion helped this well-known brand attack its customer acquisition goals by expanding its direct marketing testing procedures, moving it from a standard one-variable-at-a-time approach to a new approach based on experimental test design in which multiple variables were examined simultaneously. |
|
|
| Analytics: Customer profiling, experimental test design
|
|
|
|
|
|
|
|
|
|
Automotive Services |
|
Improving Brand Engagement for Subscription-Based Businesses |
|
iKnowtion helped this company improve the performance of their brand engagement marketing programs with the development and successful integration of a suite of marketing analytic tools. The toolset included customer behavioral segmentation and complementary targeting and forecasting models. |
|
|
| Analytics: Campaign planning and evaluation, customer segmentation, predictive modeling
|
|
|
|
|
|
|
|
|
|
Online Brokerage |
|
Past and Future Marketing Performance |
|
This client wanted to understand the ROI from its marketing investments and, more importantly, how many prospects and customers would be generated from future spending. iKnowtion used marketing mix modeling to help the client understand the drivers of business results and to build a simulation tool for marketing planning. |
|
|
| Analytics: Marketing mix modeling, scenario simulation
|
|
|
|
|
|
|
|
|
 |
| For more information, call us at 781-494-9989 or email us.
|
