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Building Customer Loyalty and Value |
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iKnowtion uses a well-defined framework for building customer loyalty and value. Our customer development framework is based on the principle that your current customers are the most cost effective audience from which to acquire new sales and increase profitability. The framework starts with analysis and is coupled with a marketing program development process to ensure that customer insights are turned into practical and actionable marketing activities.
Our customer development framework specifically addresses the creation of differentiated value propositions, recommends an active targeting and tailoring process, and establishes key metrics and feedback systems to assess performance. In addition, to boost customer loyalty and value we also examine key behaviors and attitudes by analyzing:
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Retention rates |
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Upgrade / downgrade migration |
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Product cross-sell propensities |
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Customer communities |
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For more information, call us at 781-494-9989 or email us.
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