 |
 |
| Blog Home |
 |
| Posted on 03/04/2010 by
Don Ryan |
|
| Analytics Is Not Enough - Part II |
|
Since my last post, I finished reading an interesting book called How We Decide by Jonathan Lehrer. It is essentially the reciprocal of Malcolm Gladwell’s long running best seller Blink, the former discussing the inner workings of the human brain and its tendency to be influenced by our emotions and the latter a paean to human intuition and instinct.
Whether you agree with what these authors, profess or not, their books are fun reading and provocative. And, if you’re like me, they make you reflect on the decision making processes of the companies you work with and think about t... 
Read More |
|
|
|
|
|
|
|
|
Comments (0) |
|
|
|
|
|
|
| |
ABOUT iKNOWTION |
|
|
| |
iKnowtion is a marketing and analytic consultancy that helps Fortune 1000 companies optimize the impact of marketing
expenditures from demand spending to customer focused initiatives.
iKnowtion's industry knowledge and expertise,
combined with a comprehensive and proven analytic approach provides Global leaders in automotive, financial services,
retail and consumer goods businesses with the marketing insights and analytical engines required to dramatically
improve business results. Founded in 1999, the company is headquartered in Burlington, Massachusetts. To learn
more about us, please visit www.iknowtion.com.
|
|
|
|
|
| |
ABOUT Wiseguys |
|
|
| |
With so much change going on in the field of marketing, we felt that it was high time we try to stimulate
a dialog that focuses on the significant transition taking place within the marketing sciences area of many
companies.
Most experienced marketers agree that new tools and approaches are needed to help allocate and measure
marketing resources more effectively. If you're trying to tackle these kinds of issues in your company, join us
at Wise Guys - we'd like to hear from you.
|
|
|
|
|
|
|
