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iKnowtion does not assume any liability for the materials, information and opinions provided on, posted to, or otherwise available through, this blog. Reliance on these materials, information and opinions is solely at your own risk. However, iKnowtion reserves the right to edit or remove posts at its discretion. iKnowtion disclaims any liability for injury or damages resulting from the use of this Web site, or the content contained thereon.
 
  RECENT POSTS  
  Show Me the Lift - Lift Modeling Explained  
  Analytics Is Not Enough - Part II  
  Are Your Analytic Tools Deceiving You?  
  Analytics Is Not Enough  
  Don’t Underestimate the Power of Your Data  
  "Using Marketing Mix Modeling to Manage Your Marketing Spend" to be presented at DMA09  
  Why Price Elasticities Matter to Marketers Today  
  How to Identify Pockets of Marketing Opportunity within Your Customer Base  
  Financial Services Companies are Rethinking Marketing Strategies  
  An Untapped Opportunity for Gaining Customer Insight  
  What More Can Web Data Tell Us?  
  ARCHIVES  
  March 2010  
  2009  
  2008  
  2007  
  ABOUT iKNOWTION  
  iKnowtion is a marketing and analytic consultancy that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand spending to customer focused initiatives.

iKnowtion's industry knowledge and expertise, combined with a comprehensive and proven analytic approach provides Global leaders in automotive, financial services, retail and consumer goods businesses with the marketing insights and analytical engines required to dramatically improve business results. Founded in 1999, the company is headquartered in Burlington, Massachusetts. To learn more about us, please visit www.iknowtion.com.
 
  ABOUT Wiseguys  
  With so much change going on in the field of marketing, we felt that it was high time we try to stimulate a dialog that focuses on the significant transition taking place within the marketing sciences area of many companies.

Most experienced marketers agree that new tools and approaches are needed to help allocate and measure marketing resources more effectively. If you're trying to tackle these kinds of issues in your company, join us at Wise Guys - we'd like to hear from you.
 
  CONTRIBUTORS  
  Rafael Bradley  
  Bill Duffy  
  Ken Howes  
  Mike McGuirk  
  Marcy Riordan  
  Don Ryan