Blog Home  |  RSS What is RSS? RSS (really simple syndication) is a quick way to stay up to date on the latest news - including press releases and product updates - from your favorite websites. RSS (or XML) feeds are small amounts of content sent to an RSS reader. The RSS feeds are generally the headline and an abstract of a news item or product update that points to the full web content. You can subscribe to an RSS feed by copying the RSS URL from a website (such as iKnowtion) into your RSS reader. If you don't have an RSS reader, there are several available. Subscribe to iKnowtion's Wise Guys RSS Feed Click the button below to generate a custom URL that you can put in your RSS reader. Blog Title: All Blog Titles "What Happens in Vegas?" A Vote for the Patron Saint of Database Marketing Are You Just Adding Hay To The Haystack? Behavior Based Television Advertising – The Next Big Thing? Behavioral Segmentation Leverages More of What You Know About Your Customers Change is the Only Constant Everyone Likes Validation … of their Marketing Models! How We Doin'? I am a Segmentationist! Inquisitive By Nature Lift Modeling – Survival of the Fittest? Moving the Needle Power's On….Let’s Talk About the Math Behind the Marketing! Show me the Lift! The Analysts Are Coming! The Analysts Are Coming! The Surest Test of Discipline is its Absence! The Value of Information What’s Your Win-Rate? Who You Gonna Believe, Me Or Your Own Eyes? Who’s Driving the Bus? Who’s Driving the Bus? - Response to a reader’s question Why Bad Things Happen To Good Marketers Posted By: All Contributors Bradley Rafael Duffy Bill Howes Ken McGuirk Mike Riordan Marcy Ryan Don Sampathkumaran Sreekanth Click here to automatically subscribe to this feed:         Behavioral Segmentation Leverages More of What You Know About Your Customers     Who’s Driving the Bus? - Response to a reader’s question     Are You Just Adding Hay To The Haystack?     The Analysts Are Coming! The Analysts Are Coming!     What’s Your Win-Rate?     Everyone Likes Validation … of their Marketing Models!     Who’s Driving the Bus?     Change is the Only Constant     Lift Modeling – Survival of the Fittest?     Why Bad Things Happen To Good Marketers         August 2008     July 2008     June 2008     May 2008     April 2008     March 2008     February 2008     January 2008     2007         iKnowtion is a marketing and analytic consultancy that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand spending to customer focused initiatives. iKnowtion's industry knowledge and expertise, combined with a comprehensive and proven analytic approach provides Global leaders in automotive, financial services, retail and consumer goods businesses with the marketing insights and analytical engines required to dramatically improve business results. Founded in 1999, the company is headquartered in Burlington, Massachusetts. To learn more about us, please visit www.iknowtion.com.         With so much change going on in the field of marketing, we felt that it was high time we try to stimulate a dialog that focuses on the significant transition taking place within the marketing sciences area of many companies. Most experienced marketers agree that new tools and approaches are needed to help allocate and measure marketing resources more effectively. If you're trying to tackle these kinds of issues in your company, join us at Wise Guys - we'd like to hear from you.         Rafael Bradley     Bill Duffy     Ken Howes     Mike McGuirk     Marcy Riordan     Don Ryan     Sreekanth Sampathkumaran
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