HOME CONTACT US RSS Blog Home  |  RSS What is RSS? RSS (really simple syndication) is a quick way to stay up to date on the latest news - including press releases and product updates - from your favorite websites. RSS (or XML) feeds are small amounts of content sent to an RSS reader. The RSS feeds are generally the headline and an abstract of a news item or product update that points to the full web content. You can subscribe to an RSS feed by copying the RSS URL from a website (such as iKnowtion) into your RSS reader. If you don't have an RSS reader, there are several available. Subscribe to iKnowtion's Wise Guys RSS Feed Click the button below to generate a custom URL that you can put in your RSS reader. Blog Title: All Blog Titles "Using Marketing Mix Modeling to Manage Your Marketing Spend" to be presented at DMA09 A Marketing Analytics Resolution for the New Year! A Vote for the Patron Saint of Database Marketing An Untapped Opportunity for Gaining Customer Insight Analytics Is Not Enough Analytics Is Not Enough - Part II Are Your Analytic Tools Deceiving You? Assessing the Value of Customer Data - Are You Just Adding Hay To The Haystack? Augmenting Customer Intelligence Through Test and Learn Behavior Based Television Advertising – The Next Big Thing? Behavioral Segmentation Leverages More of What You Know About Your Customers Changing Customer Behavior Has Its Price Consumer Engagement as Leading Indicator Customer Intelligence and Trigger Marketing Customer Intelligence Webinar Summary Customer LifeTime Value, A Critical Metric for Business Success Data Analysis: Service Data Is Important For Brand Loyalty Don’t Underestimate the Power of Your Data Engagement Analytics: Can You Turn Customer Interaction Data Into Business Intelligence? Everyone Likes Validation … of their Marketing Models! Financial Services Companies are Rethinking Marketing Strategies Heard On the Streets: Insights on Outsourcing from MAX08 How to Identify Pockets of Marketing Opportunity within Your Customer Base I am a Segmentationist! iKnowtion in the News In Need of Customer Intelligence and Consumer Privacy Rights Lift Modeling – Survival of the Fittest? Linking Your Market Segmentation to Your Customer Base Marketing Analytics Exchange, MAX08 - Big Success! Marketing Analytics Q&A with Dr. Thomas H. Davenport Marketing Effectiveness: How Broad Based Cost Cutting Can Impact Your Company Marketing Insights - Change is the Only Constant Marketing Metrics - How We Doin'? Marketing Segmentation Answer - Response to a Reader’s Question Marketing Strategies - Inquisitive By Nature Marketing Strategies - Moving the Needle Marketing Strategies - The Value of Information Marketing Strategies - What’s Your Win-Rate? Marketing Strategies - Who’s Driving the Bus? MORE(TM) Retailers Can Succeed in 2009 NCDM Conference - "What Happens in Vegas?" Power's On….Let’s Talk About the Math Behind the Marketing! Prevent Customer Churn – Ways to Save Your Revenue Preventing Biases in Analytic Decision Making Reporting On a Report From the Executive Suite Selecting the Best: Matching a Marketing Analytics Solution to Your Decision-Making Needs Show Me the Lift - Lift Modeling Explained Solving the Issue of Cross-Channel Revenue Attribution Stocking the Customer Intelligence Repository Test & Learn Strategies - The Surest Test of Discipline is its Absence! The Analysts Are Coming! The Analysts Are Coming! Using Customer Engagement as a Retention Tool Using Marketing Analytics to Improve Results During a Recession Using Marketing Dashboards for Fact-based Decision Making & Accountability Using Social Media to Build Your Business Virtual Reality Webinar "What's next for Customer Intelligence in 2011?" What Customer Analytics Matters to Marketers: A Discussion What More Can Web Data Tell Us? What’s New in Automotive Marketing? The Increasing Use of Non-Cash Marketing Offers Who You Gonna Believe, Me Or Your Own Eyes? Why Bad Things Happen To Good Marketers Why Price Elasticities Matter to Marketers Today Posted By: All Contributors Bradley Rafael Duffy Bill Howes Ken McGuirk Mike Miller Geoff Riordan Marcy Ryan Don Click here to automatically subscribe to this feed:     RECENT POSTS     Show Me the Lift - Lift Modeling Explained     What’s New in Automotive Marketing? The Increasing Use of Non-Cash Marketing Offers     Engagement Analytics: Can You Turn Customer Interaction Data Into Business Intelligence?     What Customer Analytics Matters to Marketers: A Discussion     Selecting the Best: Matching a Marketing Analytics Solution to Your Decision-Making Needs     Prevent Customer Churn – Ways to Save Your Revenue     Reporting On a Report From the Executive Suite     Linking Your Market Segmentation to Your Customer Base     Preventing Biases in Analytic Decision Making     Customer LifeTime Value, A Critical Metric for Business Success     Using Social Media to Build Your Business     ARCHIVES     January 2012     2011     2010     2009     2008     2007     ABOUT iKNOWTION     iKnowtion is a marketing and analytic consultancy that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand spending to customer focused initiatives. iKnowtion's industry knowledge and expertise, combined with a comprehensive and proven analytic approach provides Global leaders in automotive, financial services, retail and consumer goods businesses with the marketing insights and analytical engines required to dramatically improve business results. Founded in 1999, the company is headquartered in Burlington, Massachusetts. To learn more about us, please visit www.iknowtion.com.     ABOUT Wiseguys     With so much change going on in the field of marketing, we felt that it was high time we try to stimulate a dialog that focuses on the significant transition taking place within the marketing sciences area of many companies. Most experienced marketers agree that new tools and approaches are needed to help allocate and measure marketing resources more effectively. If you're trying to tackle these kinds of issues in your company, join us at Wise Guys - we'd like to hear from you.     CONTRIBUTORS     Rafael Bradley     Bill Duffy     Ken Howes     Mike McGuirk     Geoff Miller     Marcy Riordan     Don Ryan   iKnowtion, 25 Burlington Mall Road, Suite 409, Burlington, MA 01803   Tel 781-494-9989   Fax 781-494-9766   E-mail inquiry@iknowtion.com Copyright 2010, iKnowtion LLC. All rights reserved. Terms of Use  |  Sitemap.