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Posted on 10/13/2009 by Bill Duffy

"Using Marketing Mix Modeling to Manage Your Marketing Spend" to be presented at DMA09
iKnowtion Analytic Director, Rafael Bradley, and Constant Contact CMO, Nancie G. Freitas, will co-present "Using Marketing Mix Modeling to Manage Your Marketing Spend" at DMA09 Conference & Exibition, San Diego, CA, October 17-22, 2009.

During this sesssion conference attendees will learn how data-savvy companies are using marketing mix modeling to assess the effectiveness of their multimedia investments, forecast marketing performance, and apply these insights to make key business decisions that will improve their bottom line.

The learning objectives for this session include:
  • Learn about the components and uses of marketing mix modeling
  • Apply advanced analytics to improve marketing decision making
  • Marketing mix modeling for business planning and channel management
The presentation is scheduled for Wednesday, October 21, 2009 from 10AM to 11AM.

For more information about iKnowtion, please visit our website at www.iknowtion.com.
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Posted by on 10/13/2009 1:12 PM
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  iKnowtion is a marketing and analytic consultancy that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand spending to customer focused initiatives.

iKnowtion's industry knowledge and expertise, combined with a comprehensive and proven analytic approach provides Global leaders in automotive, financial services, retail and consumer goods businesses with the marketing insights and analytical engines required to dramatically improve business results. Founded in 1999, the company is headquartered in Burlington, Massachusetts. To learn more about us, please visit www.iknowtion.com.
  
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  With so much change going on in the field of marketing, we felt that it was high time we try to stimulate a dialog that focuses on the significant transition taking place within the marketing sciences area of many companies.

Most experienced marketers agree that new tools and approaches are needed to help allocate and measure marketing resources more effectively. If you're trying to tackle these kinds of issues in your company, join us at Wise Guys - we'd like to hear from you.
  
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