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| Automating Marketing Decision Making |
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Large scale business gains can be achieved when marketing successes can be built into ongoing, repeatable processes and procedures. For this reason, we are constantly looking for ways to leverage what works (particularly as it relates to the application of data or analytic insight) by automating marketing decision making systems and rules.
For instance, we have developed solutions for clients in the following areas:
Audience Selection: Runs customer records through one or more algorithms with the intent of identifying individual customers who are eligible for a specified marketing effort.
Product Cross-sell Assignment: Scores customers based on their propensities for an array of products, and is used to guide marketing communications in various channel interactions or solicitations.
Event-triggered Marketing: Automates marketing communications based on relevant customer data that is captured in a marketing information database or other real-time data system.
Offer Optimization: Uses statistical models to find the “best” offer to extend to a customer based on program goals and assorted client-supplied constraints. |
|  | | For more information, call us at 781-494-9989 or email us. |
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