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Niren Sirohi Joins iKnowtion - Will Lead Predictive Analytics Practice
Sirohi to Support iKnowtion's Rapid Growth with Predictive Analytics Solutions and New Product Development
BURLINGTON, MA – December 1, 2011– iKnowtion a marketing analytic consultancy that helps Fortune 1000 companies improve overall marketing effectiveness, today announced that Niren Sirohi has joined the firm as Vice President of the company's expanding Analytics practice. Sirohi will lead the company's rapidly growing predictive analytics team as well as spearhead the development of new services designed to impact how marketers use customer intelligence to improve marketing effectiveness and overall business performance.
Sirohi brings more than twenty years of experience gleaned from a number of top flight firms to iKnowtion. He has held senior leadership positions both on the client side as well as with many leading consulting firms, and has led to the development and implementation of strategic analytic engagements for many global brands across a variety of industries. Sirohi has successfully led projects employing a broad range of analytic methodologies, from econometric modeling to survey based market and consumer research. His thought leadership and experience applying quantitative approaches to solve business problems has resulted in a consistent track record of delivering significant return on client marketing investments. Sirohi's industry experience includes financial services, retail, consumer goods, hospitality, and telecommunications.
"Niren has been at the nexus of leveraging and applying customer insight and analytics throughout his entire career," said Bill Duffy, founder and managing partner of iKnowtion. "Few analytic professionals have had the opportunity to operate across all of the traditional offline and emerging online customer intelligence portals - experience that is paramount to developing analytic engines that can deliver optimal customer experience that global multi-channel brands are demanding. We are thrilled to have Niren onboard to lead our new product and service innovation activity."
Before joining iKnowtion, Sirohi was an Associate Partner at Prophet, a marketing and brand strategy consulting firm where he led the firm's customer insight practice. Prior to Prophet, he led the customer intelligence, research and CRM functions within the National Financial Services division of Fidelity Investments. Prior experience includes Partner level responsibility within the CRM practice at Accenture, Associate Partner responsibilities within the marketing sciences group at Mercer Management consulting, as well as executive level positions at WIPRO and HCL Limited, two leading India based technology firms.
Sirohi earned his Ph.D. in Management at Cornell's Johnson Graduate School of Management. He earned an MBA with a major in marketing at the S.P. Jain Institute of Management and Research at Bombay University. His undergraduate degree is in Mechanical Engineering from the Indian Institute of Technology.
About iKnowtion
iKnowtion is a marketing and analytics consulting firm that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand generation, to customer development, and resource effectiveness. iKnowtion’s industry knowledge and expertise, combined with a comprehensive and proven analytic approach, provides businesses with the marketing insights and analytical engines required to dramatically improve business results. Global leaders in automotive, financial services, retail, and consumer goods rely on iKnowtion to help increase market share, boost customer loyalty, and optimize marketing spending. Founded in 1999, the company is headquartered in Burlington, Mass. For more information, please visit http://www.iknowtion.com or contact Bill Duffy at iKnowtion by calling (781) 494-9989.
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For more information, call us at 781-494-9989 or email us. |
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