Generating Greater Revenue & Incremental Profit
Through Advanced Analytics
Marketing Analytics Webinar Presented by iKnowtion
BURLINGTON, MA – May 9, 2011 – In today’s challenging economic climate, every marketer is looking for ways to improve the effectiveness and efficiency of their marketing programs. Boston based iKnowtion, a marketing analytics consulting firm that has been helping Fortune 1000 companies improve their marketing effectiveness for more than 10 years, understands this, and on Thursday, May 5 from 11 AM – Noon (ET), hosted a complimentary webinar, Generating Greater Revenue & Incremental Profit Through Advanced Analytics, to help marketing executives realize greater results from their marketing programs.
“In such a challenging economy and with the increased focus on accountability, we see many marketers reaching out for new ways to target those consumers who represent the true incremental sales opportunity for their business” says Bill Duffy, iKnowtion Managing Partner.
During this webinar attendees learned about specific marketing analytic methods that can be used to help them achieve their business objectives, uncover new high potential consumer targets, improve the ROI of their marketing campaigns and generate incremental revenue and profit.
iKnowtion session moderators reviewed various Lift Modeling and Optimization techniques, their differences and benefits, critical steps to getting started and how they can be applied for maximum business impact. They heard about:
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Marketing analytics that are used by successful companies to uncover new strategies that improve marketing campaign results
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Which analytic solutions will work best for targeting those customers who can increase your ROI
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Lift Modeling and Optimization, how they are used to generate incremental revenue and profit, and whether they are right for you
About iKnowtion
iKnowtion is a marketing and analytic consulting firm that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand generation, to customer development, and resource effectiveness. iKnowtion’s industry knowledge and expertise, combined with a comprehensive and proven analytic approach, provides businesses with the marketing insights and analytical engines required to dramatically improve business results. Global leaders in automotive, financial services, retail, and consumer goods rely on iKnowtion to help increase market share, boost customer loyalty, and optimize marketing spending. Founded in 1999, the company is headquartered in Burlington, MA. For more information, please visit http://www.iknowtion.com or contact iKnowtion at (781) 494-9989.
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