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iKnowtion Announces Don Ryan and Marcy Riordan to Speak at Direct Marketing Association's DMA2011 Conference & Exhibition
BURLINGTON, Mass. – September 30, 2011 (BUSINESS WIRE) -- iKnowtion today announced that Don Ryan, iKnowtion Senior Partner, and Marcy Riordan, iKnowtion SVP Consulting Services will be speaking at the Direct Marketing Association's (DMA) DMA2011 Conference & Exhibition. DMA2011, the Global Event for Real-Time Marketers, will take place October 1-6, 2011 at the Boston Convention and Exhibition Center in Boston, MA.
On Oct. 1 at the DMA Strategic Summit, Don Ryan will host a panel discussion, Intelligence in the Corner Suite-How Senior Marketing Executives are Making "Real-Time" Decisions, featuring marketing executives from General Motors, SunTrust and Liberty Mutual, all lending their expertise as invaluable resources to Summit attendees.
In addition, on October 5, Marcy Riordan and Michael Parduhn, Director - ExtraCare Analytics and Operations, CVS Caremark will co-present The Paradigm: From Sales to Profits Using Optimization Analytics.
"We're very pleased to be participating in this year's annual DMA conference," said Bill Duffy, iKnowtion's Managing Partner. "We believe both of our presentations will engage and inspire marketers who are challenged to put customer intelligence to work in their own businesses."
"DMA2011 will feature hundreds of educational sessions, roundtables, forums, and case studies led by the best and the brightest among marketing and media communities," said Paul A. McDonnough, DMA vice president, conferences and events. "We're proud to have iKnowtion be part of such an important event."
For conference information or to register, please visit http://www.dma11.org.
About iKnowtion
iKnowtion is a marketing and analytics consulting firm that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand generation, to customer development, and resource effectiveness. iKnowtion’s industry knowledge and expertise, combined with a comprehensive and proven analytic approach, provides businesses with the marketing insights and analytical engines required to dramatically improve business results. Global leaders in automotive, financial services, retail, and consumer goods rely on iKnowtion to help increase market share, boost customer loyalty, and optimize marketing spending. Founded in 1999, the company is headquartered in Burlington, Mass. For more information, please visit http://www.iknowtion.com or contact Bill Duffy at iKnowtion by calling (781) 494-9989.
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For more information, call us at 781-494-9989 or email us. |
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