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iKnowtion Announces Two New Partners
Marcy Riordan and Mike McGuirk both named company partners and will assume expanded leadership responsibilities
BURLINGTON, Mass. – March 24, 2009 – iKnowtion, a marketing and analytics consulting firm that helps Fortune 1000 companies optimize the impact of marketing expenditures, announced today the promotions of Marcy Riordan and Mike McGuirk to partner. As current iKnowtion executives, both Riordan and McGuirk have played critical roles in building iKnowtion’s consulting driven marketing analytics business, leading client service teams as well as spearheading functional practice areas. Riordan and McGuirk will continue to drive business strategy for their clients and further contribute to the overall growth of iKnowtion.
“We are pleased to recognize the talents and contributions of both Marcy and Mike and are proud to welcome them as company partners,” said Bill Duffy, iKnowtion’s managing partner. “Both have been integral in developing and delivering innovative, data-driven marketing solutions for our clients in the retail, automotive, and financial services verticals.
Ms. Riordan will continue to provide strategic direction for iKnowtion’s clients in the automotive and retail sectors as well as contribute to the ongoing development of iKnowtion’s consulting services practice. Mr. McGuirk will retain his client leadership responsibilities, continue to lead iKnowtion’s behavioral analytics practice area, and also assume responsibility for the technical aspect of new product development for the company.
Ms. Riordan joined iKnowtion as a principal, starting with the company during its initial formation in 2000. She was promoted to vice president of consulting services in 2004, where she has been providing strategic direction to some of the company's major accounts. She has more than 15 years of experience in database marketing, risk management and strategic marketing consulting. Riordan holds a B.S. in Business Administration with a concentration in finance and economics from the University of Massachusetts at Amherst.
Mr. McGuirk joined iKnowtion in 2005 as vice president of behavioral sciences and has provided team leadership and direction for key clients as well as internal leadership for the company’s behavioral sciences teams. He brings 20 years of experience helping clients leverage customer information using the latest data mining, segmentation and modeling techniques. He holds a B.A. in Marketing from the University of Maine and an M.B.A. from Bentley College.
About iKnowtion
iKnowtion is a marketing and analytic consulting firm that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand generation, to customer development, and resource effectiveness. iKnowtion’s industry knowledge and expertise, combined with a comprehensive and proven analytic approach, provides businesses with the marketing insights and analytical engines required to dramatically improve business results. Global leaders in automotive, financial services, retail, and consumer goods rely on iKnowtion to help increase market share, boost customer loyalty, and optimize marketing spending. Founded in 1999, the company is headquartered in Burlington, Mass. For more information, please visit http://www.iknowtion.com or contact Bill Duffy at iKnowtion by calling (781) 494-9989.
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