Insights you can act on. Results you can build on. In order to optimize marketing investments and achieve superior business results you need a deep understanding of how markets and consumers differ across many key dimensions, as well as insight about what stimulates desirable customer behaviors.  At iKnowtion, we draw on our extensive business consulting, analytics, and channel marketing expertise to help you identify actionable insights and pursue strategic opportunities that will not only maximize the effectiveness of your marketing efforts, but produce real business impact where it matters most – your bottom line.   News DMA09 Conference & Exibition, San Diego, CA, October 17-22, 2009 iKnowtion Senior Partner and Constant Contact CMO to copresent: "Using Marketing Mix Modeling to Manage Your Marketing Spend"   Learn more Introducing MORE™, iKnowtion's Marketing Optimization Results Engine   Learn how MORE can help you             Client Cases Online Brokerage: Past and Future Marketing Performance This client wanted to understand the ROI from its marketing investments and, more importantly, how many prospects and customers would be generated from future spending. iKnowtion used Marketing mix modeling to help this client understand the drivers of business results and to build a simulation tool for marketing planning.   > Download Client Case  |  > View All Cases         WiseGuys Blog Financial Services Companies are Rethinking Marketing Strategies An Untapped Opportunity for Gaining Customer Insight The Importance of Using Analytics in Tough Times What More Can Web Data Tell Us? Behavioral Segmentation Leverages More of What You Know About Your Customers > View All Postings  |  > RSS

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