Insights you can act on. Results you can build on. In order to optimize marketing investments and achieve superior business results you need a deep understanding of how markets and consumers differ across many key dimensions, as well as insight about what stimulates desirable customer behaviors.  At iKnowtion, we draw on our extensive business consulting, analytics, and channel marketing expertise to help you identify actionable insights and pursue strategic opportunities that will not only maximize the effectiveness of your marketing efforts, but produce real business impact where it matters most – your bottom line.   News 2010 Retail Marketing Conference Orlando, FL | May 24-27 Marcy Riordan, iKnowtion SVP, will co-present "How Differentiated Offers Can Be Delivered at Point-of-Sale for Incremental ROI"   Learn more Introducing MORE™, iKnowtion's Marketing Optimization Results Engine   Learn how MORE can help you             Client Cases Retailer: Generating Incremental Revenue & Greater Profitability with Lift Modeling As current economic conditions continue to re-enforce the need for improved marketing effectiveness, marketing decision makers are actively seeking better targeting approaches for identifying “incremental” revenue opportunities from their customer marketing programs. This client case describes how a national retailer is using Lift Modeling for incremental revenue and greater profitability.   > Download Client Case  |  > View All Cases         WiseGuys Blog Show Me the Lift – Lift Modeling Explained Analytics Is Not Enough - Part II Are Your Analytic Tools Deceiving You? Analytics Is Not Enough Don’t Underestimate the Power of Your Data "Using Marketing Mix Modeling to Manage Your Marketing Spend" to be presented at DMA09 > View All Postings  |  > RSS

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